SVP, Global Strategy & Planning| Ogilvy
Professor, Global Marketing | Georgetown University
Blog: www.influentialmarketingblog.com
NEW BOOK: www.likeonomics.com | www.facebook.com/likeonomics
Book: www.personalitynotincluded.com | www.readpni.com
Email: rohitaustralia [at] gmail [dot] com
Let's face it, bios usually stink to read (and are a real pain to write). Here are a few options to tell you a little bit more about me - no matter how much time you have. Feel free to cut and paste these as needed, or contact me if you'd like a more customized version!
One-Line Bio (updated Feb/2012): Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the best selling author of Personality Not Included and upcoming book LIKEONOMICS (May 2012), a founding member of the world's largest team of social media strategists at Ogilvy and Professor of Global Marketing at Georgetown University. [Note: If you are using any of these bios online, please keep the links]
BEST CHOICE: 180-ish Word "But Who Really Cares About Word Count" Bio With Personality (updated Feb/2012):
Rohit Bhargava is a marketing expert and leading voice on how to bring more humanity back to business through social media and storytelling. Rohit is a founding member of the world's largest team of social media strategists at Ogilvy, and is currently a member of the Global Strategy & Planning group at Ogilvy. He has written nearly 1000 pieces of marketing advice on his personal blog Influential Marketing (including first introducing the idea of Social Media Optimization - SMO) and still wishes he had more time to blog! Rohit is the best selling author of Personality Not Included, an actually useful (gasp!) book about how to effectively build a brand personality which has been translated into 9 languages. His writing and ideas have been featured in media globally including Fast Company, Inc, PRWeek (UK), MarketingChina, New York Times and other suitably impressive places. He teaches marketing at Georgetown University and is a frequent "non-obvious" keynote speaker at business events like the World Communication Forum in Davos and TEDx on topics such as creativity, storytelling, business trends, social media, and why marketing is no longer like feeding a baby. Rohit's second book called LIKEONOMICS will be published globally in May of 2012.
"Almost 100 But Actually 107" Word Short Bio (updated Feb/2012): Rohit Bhargava is a marketing expert focused on how to bring more humanity back to business. He is a founding member of the world's largest team of social media strategists at Ogilvy and the best selling author of Personality Not Included, a guide to building a brand personality. His award winning Influential Marketing blog and other writings have been featured in media globally including Fast Company, Inc, The Guardian (UK), MarketingChina, and New York Times. He teaches marketing at Georgetown University and is a frequent "non-obvious" keynote speaker on business topics around the world. Rohit's second book called LIKEONOMICS will be published globally in May of 2012.
"Super Long In Case You Have Lots Of Time" Bio (updated Feb/2012):
Rohit Bhargava is a marketing expert and leading voice on bringing humanity back to business through social media and storytelling. In 2004 he was a founding member of Ogilvy's dedicated social media practice, and is currently a member of the Global Strategy & Planning group at Ogilvy. An early digital marketing pioneer, he is credited with first introducing the idea of Social Media Optimization (SMO) on his Influential Marketing Blog. Despite having shared nearly 1000 original pieces of marketing thinking, he still wishes he had more time to blog! Rohit is the best selling author of Personality Not Included (McGraw-Hill), a book about how to effectively build a brand personality which has been translated into 9 languages. His writing and ideas have been featured in media globally including Fast Company, Inc, The Guardian (UK), MarketingChina and the New York Times.
His second book called LIKEONOMICS is all about how to communicate in a more believable way and will be published globally in May of 2012. Rohit has been invited as a keynote speaker to events around the world and is proud of his reputation as a fun and "non-obvious" keynote speaker who has presented at TEDx, in Davos and at over 100 other events on authenticity, creativity, storytelling, business trends, social media, and why marketing is no longer like feeding a baby. In the past two years, he has spoken in Oslo, Beijing, Brussels, San Francisco, New York, London, Johannesburg, Paris and Toronto.
He is also a frequent seminar and workshop leader (ie - facilitating rather than speaking) for some of the world's largest brands including SABMiller, Intel, SAP, and Novartis. In his client work, speaking and writing - one of his biggest beliefs is being approachable and genuine, so if you see him at an event please come and say hello! Outside of his marketing work with Ogilvy and writing, he is an Adjunct Professor of Global Marketing at Georgetown University where he teaches a unique "Apprentice-style" class introducing students to the fast paced world of marketing consulting by studying client cases in six different countries each semester. He is also a featured contributor to the American Express Open Forum and the USA Network blog Characters Approved.
Before moving back to America, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years and led marketing campaigns for Arnotts, Subaru, Malaysia Airlines, Kelloggs, and Maggi. He has been named one of the Most Influential South Asians In Media & Marketing and is active in several organizations to encourage more South Asians to consider creative and entrepreneurial careers. Other causes he actively supports either as a marketing consultant or advisor include those supporting youth entrepreneurship, women in business and teachers/education.
Rohit holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
See a list of Rohit's Upcoming Speaking Engagements >>
